Main Street Oakland County
Mon-Fri  8:30am-4:30pm

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Main Street Oakland County® Services

DDA/Main Street Board Presentations
At the request of a local Main Street manager, MSOC staff attends local meetings to present and discuss the benefits of the Main Street program and what’s required of the community.

Needs Assessment

Within 6 months after selection, MSOC and National Main Street Center staff meets with all downtown stakeholders to assess the immediate needs and issues affecting the downtown and determine a direction for the future.

Resource Team

A specialized team of professionals, one for each of the “four points” is selected based upon the “Needs Assessment.” That team of professionals, together with MSOC staff, spends four days in the community meeting with downtown stakeholders and the local Main Street organization (DDA or Non-Profit Main Street Board) to prepare a startup, 5 year plan for new local Main Street program. The reports will also not how the local program interacts with Main Street Oakland County and the National Main Street Center. Observation of current conditions and recommendations for the future are clearly indicated for each of the “four points.”

Main Street 101 Training

Specialized training in each of the Four Points for all communities chosen to be MSOC members.

Main Street Manager Training

A half-day training session by the National Main Street Center and the MSOC Staff outlining the roles and responsibilities of the Main Street Manager.

Design Assistance Program

Architectural and site design assistance is provided for building and property owners in MSOC communities. MSOC architect and other design staff work with the business, building and/or property owners to prepare concept drawings for improvement to the building facade, signage and site. Services are free and have a value of approximately $5,000.

Annual Program Evaluation

Each year, MSOC and/or an outside professional conduct an onsite evaluation of local downtown revitalization efforts, assess the progress and offer advice for improvements. The evaluation is measured against 10 national performance standards for potential National Certification if a perfect score of 10 is obtained.

MSOC Strategic Plan

A Strategic Plan describes what MSOC is all about and where it is headed for the future. 17 basic strategies outline MSOC's strategic goals and actions for the next 5-10 years. Currently under draft review by the Executive Office Administration, Staff, Advisory Board and MSOC Communities.

Promotions and Events Marketing Planning

MSOC staff is available for community presentations to discuss all of the events, promotions, advertising programs and other marketing efforts that take place in the downtown area.


MSOC communities, staff and advisory board members review current legislative needs of MSOC Downtowns based on discussions and surveys to identify the needs of all Oakland County downtowns. Trips to Lansing and Washington, D.C. take place to educate legislators about the specific issues and needs of downtowns in Oakland County.

Disaster Preparation & Response

National Disaster Assistance as approved by the County Executive when possible and Preparation and Response Training programs (local, county, state and national) provide the latest information to develop capacity and readiness in the event of a natural or man-made disaster.